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Enables consistent, precise color balance for photo and video shoots. Reduce color deviations with fast white balance!
The ColorChecker White Balance target, the industry standard for professional custom white balance, is a scientifically engineered, absolutely neutral reference that prevents color deviations and provides a precise, uniform, color-neutral surface in all lighting conditions. As lighting conditions change, so does the way your camera renders color, which can cause color shifts in your photo or video footage. Most white balance targets are not truly neutral and can cause color shifts under different lighting conditions. However, this does not apply to the ColorChecker White Balance target, which enables almost lifelike photo or video recordings.
With the ColorChecker While Balance target, you can precisely adjust the color sensitivity of your digital camera to the ambient light, i.e. change the "perception" of the camera. The perceived white changes depending on the ambient light, i.e. it is perceived as cooler outside, warmer inside and more green under fluorescent light. This can be problematic even in a controlled studio environment.
Further product features:
Before every photo or video shoot, the precise, individual white balance ensures a uniform, neutral white - regardless of the shooting location and lighting conditions
The precise white balance prevents color casts and light-related deviations
You can rely on a neutral reference point even in different lighting conditions that are encountered during photo or video shoots. As the target reflects light evenly within the visible spectrum, an individual white balance in the camera can compensate for different lighting conditions
As a light grey target, the ColorChecker White Balance target ensures neutral spectral colors
The light grey reference, which enables lower light reflection, prevents oversaturation of the image sensors in the camera
Enables consistent, precise color balance for photo and video shoots. Reduce color deviations with fast white balance!
The ColorChecker White Balance target, the industry standard for professional custom white balance, is a scientifically engineered, absolutely neutral reference that prevents color deviations and provides a precise, uniform, color-neutral surface in all lighting conditions. As lighting conditions change, so does the way your camera renders color, which can cause color shifts in your photo or video footage. Most white balance targets are not truly neutral and can cause color shifts under different lighting conditions. However, this does not apply to the ColorChecker White Balance target, which enables almost lifelike photo or video recordings.
With the ColorChecker While Balance target, you can precisely adjust the color sensitivity of your digital camera to the ambient light, i.e. change the "perception" of the camera. The perceived white changes depending on the ambient light, i.e. it is perceived as cooler outside, warmer inside and more green under fluorescent light. This can be problematic even in a controlled studio environment.
Further product features:
Before every photo or video shoot, the precise, individual white balance ensures a uniform, neutral white - regardless of the shooting location and lighting conditions
The precise white balance prevents color casts and light-related deviations
You can rely on a neutral reference point even in different lighting conditions that are encountered during photo or video shoots. As the target reflects light evenly within the visible spectrum, an individual white balance in the camera can compensate for different lighting conditions
As a light grey target, the ColorChecker White Balance target ensures neutral spectral colors
The light grey reference, which enables lower light reflection, prevents oversaturation of the image sensors in the camera
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