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Our complete Sony range at a glance - The Sony Brand Store

Sony products range from ultra-modern and professional system cameras with APS-C or full-frame sensor to a wide variety of lenses and small, practical action cams.

Cameras like the Sony Alpha 6400 or the Sony Alpha 7 III in particular enjoy great popularity thanks to many useful features such as the revolutionary eye autofocus, outstanding image quality and a compact housing.

But also in the field of compact cameras you will find high-quality products like the Sony CyberShot DSC-RX 100 VI, which will surely accompany you on your next trip and make sure that no special moment has to be forgotten anymore.

For high-quality videos that leave nothing to be desired, Sony also offers a wide variety of camcorders.

300,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 2.277,16 You pay today 1 2.577,16
1 After the purchase you will receive 300,- Euro back from Sony. further information
300,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 1.483,88 You pay today 1 1.783,88
1 After the purchase you will receive 300,- Euro back from Sony. further information
200,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 1.372,19 You pay today 1 1.572,19
1 After the purchase you will receive 200,- Euro back from Sony. further information
50,- Sofortrabatt 300,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 2.524,64 You pay today 1 2.874,64
1 After the purchase you will receive 300,- Euro back from Sony. further information
200,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 790,60 You pay today 1 990,60
1 After the purchase you will receive 200,- Euro back from Sony. further information
50,- Cashback
Preis nach Aktion(en): 286,15 You pay today 1 336,15
1 After the purchase you will receive 50,- Euro back from Sony. further information
300,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 2.921,70 You pay today 1 3.221,70
1 After the purchase you will receive 300,- Euro back from Sony. further information
200,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 1.435,14 You pay today 1 1.635,14
1 After the purchase you will receive 200,- Euro back from Sony. further information
400,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 4.056,24 You pay today 1 4.456,24
1 After the purchase you will receive 400,- Euro back from Sony. further information
50,- Sofortrabatt 300,- Cashback Welcome to Alpha Bonus sichern
Preis nach Aktion(en): 2.028,84 You pay today 1 2.378,84
1 After the purchase you will receive 300,- Euro back from Sony. further information
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Preis nach Aktion(en): 2.157,75 You pay today 1 2 2.507,75
1 After the purchase you will receive 300,- Euro back from Sony. further information
2 After the purchase you will receive 50,- Euro back from Sony. further information

Sony Events

Sony Alpha Days | December 15 + 16

Come to Sony Alpha Day, get exclusive offers and take part in the exciting photo walks.

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Live-Talk: On safari in Botswana - with Lisa + Paul Hüttemann

Lisa and Paul Hüttemann talk about their trip to Botswana, the challenges of photographing in the wilderness and the journey of the pictures from the camera to the printed magazine.

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In the video: Fashion photography workshop with Nadine Wuchenauer

Are you not only interested in photography, but also in fashion and its staging? Then this workshop is just right for you!

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Watch again: Current trends in wedding photography

We spoke with wedding photographer and filmmaker Awid Safaei about his work, new trends in wedding photography, and his journey into self-employment. Awid told us why he shoots weddings and how he produces video content for Instagram on the side.

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Sony - Choice of Creators

For some time now, Sony has been the go-to source for content creators across all sectors. Whether it's vertical content for social media, high-quality videos on YouTube, or even live streaming, Sony offers a large portfolio of tools that make creating as easy and high-quality as possible.

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How to photograph the wedding of the year? with Robert Schlesinger

On August 4, we talk to photographer Voice Artist Robert Schlesinger about his work on the wedding of the year. How do you prepare for Christian Linder's wedding and what are the challenges of working with politicians? We'll ask Robert these and many more questions in our live talk - and of course he'll also answer your questions!

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Sony Blog Posts

Live-Talk: On safari in Botswana - with Lisa + Paul Hüttemann

Lisa and Paul Hüttemann talk about their trip to Botswana, the challenges of photographing in the wilderness and the journey of the pictures from the camera to the printed magazine.

Watch again now

The best cameras 2023

Every year, only the latest cameras could be considered the best cameras of the year. But we all know that the best camera for you should also be within your budget - and that's not always the latest camera. That's why we've put together the best and most interesting cameras of 2023 for you here.

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Sony's camera revolution, the Sony Alpha 9 III our first hands-on

Sony has managed to surprise us with a revolutionary new product to coincide with the 2024 Olympics. The Alpha 9 III is the successor to the legendary Alpha 9 II. We bring the facts about the new product to the table.

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Content creation - Photo and video - Live shoot with Vanessa Wunsch and Anna Rommel

Vanessa Wunsch specializes in working with creators and brands! In the second live shoot, you will learn all about content creation and how Vanessa and Anna combine photo and video.

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Collaboration with creators and brands - live shoot with Vanessa Wunsch and Anna Rommel

Vanessa Wunsch specializes in working with creators and brands! During this live shoot, you will get to know her way of working and learn great tips and tricks to take your photography to the next level.

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Wildlife and Landscape with the Sony Alpha 6700

It doesn't always have to be full frame! Marina and Benedikt were out and about in the Bavarian woods with the Sony Alpha 6700 and tested the combination with the 70-350mm for you in detail.

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Sony Alpha 7c II and 7c R in comparison

With the Alpha 7c II and the 7c R, Sony introduces two new cameras that we were allowed to test in advance. In this blog post with a video, you can find out what both cameras can do and which camera is the best choice for you.

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we'll show you the direct comparison of the two G-Master lenses and tell you whether an upgrade is worth it!

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Watch again: Current trends in wedding photography

We spoke with wedding photographer and filmmaker Awid Safaei about his work, new trends in wedding photography, and his journey into self-employment. Awid told us why he shoots weddings and how he produces video content for Instagram on the side.

View here

Sony Alpha 6700 - Does APS-C live on for photo fans?

This year, we've already introduced a few new Sony products, only so far the focus has been heavily on content creators and vloggers. This is about to change, as we have tested a special new camera. Find out whether the Alpha 6700 lives up to the high expectations in this blog post and in our video.

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Sony 70-200 f/4 OSS G II - Tele or macro?

Use a 70-200 as a macro? Now it's possible! We introduce you to the new Sony 70-200 f/4 G II, Sony's 73rd E-mount lens with an interesting twist.

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The new Sony ECM-M1

With the new ECM-M1, Sony also wants to make the world of content creation even easier in the accessories sector. Find out what the new shotgun microphone can do and for whom it is suitable in this blog post and our video.

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Achieve creative effects with simple means with Luise Blumstengel

Luise Blumstengel will show you tips and tricks on how to achieve creative effects with simple means during our live shootings for the photo days in June 2023.

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Posing tips more with Nadine Wuchenauer

Nadine Wuchenauer shows you in the context of our live shoots for the photo days in June 2023, tips and tricks on how to properly work with a model and shows you exactly what you need to consider.

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Eye for detail with Nadine Wuchenauer

Nadine Wuchenauer will show you tips and tricks on how to train your eye for detail and the right image detail during our live shoots for the photo days in June 2023.Â

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Novelty from Sony: ZV-1 Mark II

Today we show you the new Sony ZV-1 Mark II, the successor of the popular compact vlog camera. What exactly has been improved in the camera and which innovations we consider to be particularly important, you can find out in this video.Â

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Sony microphones comparison

You need a suitable microphone for your Sony camera and just don't know which of the many different options is the right one for your application? Then you've come to the right place! We have taken a closer look at the different Sony microphones.

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The best camera from Sony? The new Sony Alpha ZV-E1

Today, we'll once again show you a particularly exciting new product from Sony. With the sensor of the a7S III, the compact form factor of the a7c, the operating concept of the ZV-E10 and the processing power of the a7r V, the new ZV-E1 could be the ultimate tool for many creators. The new ZV-E1!

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New Sony FE 50mm f/1.4 GM

Sony's lens portfolio is constantly expanding, and today we get to welcome the new 50mm f/1.4 to the G-Master family⦠Find out why this lens is so important, if it's worth the money, and how to choose one of the many 50mm lenses available now in this post.

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Sharper than a G-master? Sony SEL 20-70mm f/4 G test report

Today we present you the new Sony FE 20-70 mm F/4 G. Sony's new standard zoom is hidden behind this beautiful name. It is lighter, faster and sharper - the question now only remains "as what?". You can find out why Sony chose this particular focal length range and why it is worth the proud price of 1,599 Euros in this article!

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Wildlife Filmmaking Equipment

What is the equipment of a documentary filmmaker who travels through the jungle, the desert or the forests of this world? We asked Johannes - this is what he answered!

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Watch again now: Natural Portraits - Live Shooting with Luise Blumstengel

Luise Blumstengel shows you tips and tricks for natural portraits despite studio light during our live shootings for the photo days in November 2022

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Watch again now: The Five Best Portrait Tips - Martin Krolop

Martin Krolop gives you five portrait tips for your pictures as part of our live shootings for the photo days in November 2022. He will focus on technical details, camera settings and tips on how to take better pictures!

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Sony Alpha 7R V Hands-On - The best autofocus on the market?

We've been waiting for it for a long time, and now it's here - the new Sony a7R V comes with autofocus that works in the dark and always knows where your knees are, insane video resolution, a whole three processors, and a brand new, unprecedented display technology. Find out what all this is about in this article!

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Using Sony's Creative Looks the Right Way - (Photo Days Preview)

In this video, Martin Krolop explains how to use the Sony Creative Looks correctly and goes into more detail about his workflow

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Sony ZV-1F - your new vlogging camera?

The new Sony ZV-1F is the perfect entry-level vlogging camera for YouTube, Instagram and TikTok. It's the perfect upgrade for influencers and content creators who have only worked with their smartphones.

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Sony Alpha FX 30 - the best entry-level cinema camera?

With the FX30, Sony has launched a new entry-level cinema camera. It comes with a newly developed 26 megapixel APS-C sensor and the housing of the FX3. Find out what the camera can do and how it stacks up against the FX3 and the a6600 in this article.

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10. September - Workshop Dog Photography LIVE - Tips Tricks for your pet photos Outdoor

On September 10th Jan (@pfotengraphie) will show you his skills in dog photography. In addition to the technical details, it will also be about the handling of the animals. Via our live stream you will be there in real time and can ask your questions about dog photography.

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How to photograph the wedding of the year? with Robert Schlesinger

On August 4, we talk to photographer Voice Artist Robert Schlesinger about his work on the wedding of the year. How do you prepare for Christian Linder's wedding and what are the challenges of working with politicians? We'll ask Robert these and many more questions in our live talk - and of course he'll also answer your questions!

watch again now

Action shooting - skilfully capturing fast movements with Christian Laxander | Fototage Livestream

Christian Laxander shows you how to capture fast movements with Sony during our live shoots. He will focus on technical details, camera settings and tips on how to take better pictures!

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Animal Portraits with Christian Laxander | Fototage Livestream

Christian shows you how to skilfully portray dogs and takes advantage of the Sony system.

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Sony Xperia 1 Mark IV - Finally smartphone innovation again?

The Sony Xperia 1 smartphone family is growing: Sony wants to really shake up the smartphone market again with the new Xperia 1 IV. But why is this so interesting for the photo and video scene?

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Novelty: Sony SEL 24-70mm f/2.8 GM II

The new Sony SEL 24-70mm f/2.8 GM II is more than just a new edition. With a completely new, smaller and lighter body that is packed with features. But a lot has changed on the inside, too. New lens elements, coatings, and autofocus motors. Find out more in our article.

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New Sony 16-35mm f/4 G lens!

The new Sony 16-35mm f/4 G is a compact zoom lens with a continuous aperture of f/4. It weighs just 353 grams and offers excellent image quality, internal focus and internal power zoom. These three aspects make it the perfect lens for travel photographers, filmmakers, vloggers, content creators.

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Tamron Lens Utility Presentation

In the new free version of Tamron Lens Utility, it is now possible to customize the previously released lenses Tamron 28-75mm f/2.8 Di III VXD G2 Sony FE mount  Tamron 35-150mm f/2-2.8 Di III VXD Sony FE mount down to the last detail to suit personal needs.

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Food photography | Tips for really tasty photos of food / dishes

Food is always something beautiful! The eye eats with you - so reason enough to push your Instagram lifestyle by photographing your food!

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Sony Xperia Pro-I - Redefined!

The Xperia PRO-I redefines the smartphone. The combination of professional image quality and the communication features of a smartphone make the Xperia Pro I unique and outstanding! It allows you to stay creative at all times without carrying heavy photo equipment. Compact, creative, anytime.

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Q&A - Sony Alpha Cameras Lenses

Christian Laxander answers all questions about Sony.

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Low Light Shooting with the new Sony Alpha 7 IV

Christian Laxander is THE Sony pro and introduces you to the latest Sony highlights. This livestream is all about the low-light performance of the cameras. Don't miss out on the latest innovations!

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Sony Alpha 7 IV - the most exciting novelty currently?

Christian Laxander talks about perhaps the most long-awaited camera.

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Talk about the most exciting novelties

This is all about all the new highlights from the manufacturers Sony, Nikon Canon. We talk about the Sony 7 IV, the Nikon z9 and the Canon R3.

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New Sony Alpha 7 IV - with Hands-On Test

We have tested the new Sony camera and are thrilled.

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Sony SEL 70-200mm f/2.8 GM OSS II: Lighter, faster, sharper

Sony SEL 70-200mm f/2.8 GM OSS II: Lighter, faster, sharperThe successor to the SEL 70-200 f/2.8 GM =OSS offers many new features

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The best camera news from 2020!

We briefly present the camera innovations from various photographic areas and summarize the most important features: whether full-frame, APS-C, video masters or the fastest photo companions. There is something for everyone here!

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Vintage lenses on modern Sony system cameras

In the new blog post Klaus Schachtschneider explains how he manages to create an individual, distinctive image look with old lenses. Combine the technical past with the present and experience a new kind of photography.

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Full-frame vs. APS-C format - What's so great about full-frame?

Every photography fan has heard the term "full-frame camera" or "full-frame sensor". But what is a full-frame sensor anyway and what impressive advantages does this larger sensor actually have compared to a smaller sensor? Before you buy a new camera, we want to answer these questions for you.

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Also interesting

Sony Alpha Days | December 15 + 16

Come to Sony Alpha Day, get exclusive offers and take part in the exciting photo walks.

Read more

Live-Talk: On safari in Botswana - with Lisa + Paul Hüttemann

Lisa and Paul Hüttemann talk about their trip to Botswana, the challenges of photographing in the wilderness and the journey of the pictures from the camera to the printed magazine.

Watch again now

The best cameras 2023

Every year, only the latest cameras could be considered the best cameras of the year. But we all know that the best camera for you should also be within your budget - and that's not always the latest camera. That's why we've put together the best and most interesting cameras of 2023 for you here.

Read now

Sony combi discount

Save up to 400€ when you buy a Sony Alpha camera together with a SEL2470GM2 or SEL70200GM2 lens.

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