Sony Alpha 7 IV (ILCE-7M4) Body + Sigma 50mm f/1.4 DG DN ART

New standards for full-frame cameras
With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at hand to realize their ideas with the α 7M IV and its first-class real-time autofocus for photo and video recording.

Unique image quality
The back-illuminated 33 megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity and highly accurate color reproduction, together with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light. In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to the 4:2:2 color sampling and 10-bit color depth inherent to this format, even the finest gradations are reproduced naturally and realistically.
The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress type A memory cards. This means that even high read and write speeds are possible without any problems.

Improved selection and editing
The Sony 7 IV offers ten unique in-camera presets for photos, videos and live streams. This allows you to create your own individual image looks in the camera and share your pictures with the world quickly and easily without any time-consuming post-processing.
The optionally adjustable Soft Skin effect ensures a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

A new take on autofocus
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (people, animals and birds) thanks to the latest real-time tracking technology and keeps them reliably in focus. Even with fast and unpredictable movements. Real-time tracking can be easily applied to any subject in the frame by touch and can be activated in addition to eye autofocus when detecting eyes.
Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or user-defined subject tracking sensitivity, offer new, creative possibilities in video design.
The powerful memory buffer allows up to 800 images at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions and thus ensures a clean change between auto and manual focus.

Intuitive operation
With a fast and sharp Quad VGA OLED electronic viewfinder with 3.69 million pixels, a new, tilting 3-inch touchscreen and an integrated 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.
The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rotary dial on the back can be individually assigned to suit your needs. A special mode dial for allows quick and easy switching between photo/video/slow-motion and time-lapse recording.

High-quality video recording
Record videos in impressive 4K quality at up to 60p, with full pixel resolution and without pixel binning. Sophisticated filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling and produce cinema-quality images with the S-CINETONE/S-LOG 3 image profiles without much post-production work.
The α 7 IV also offers unique video tools such as a digital focus map and innovative breathing compensation, which are only available for Sony E-Mount Lenses. Thanks to the heat dissipation structure, video recordings over a long period of time are no problem.

Shake-free images
The integrated 5-axis optical image stabilization (IBIS) ensures shake-free images. Active mode provides reliable support for hand-held video recordings and compensates for camera shake. Shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, you can stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly and share them with the whole world.

More power for high-quality shots
In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB connection and mains adapter. For even longer shooting times, the camera can be connected to a charger or mobile battery via the USB-C port.

Cutting-edge technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel Lenses and camera development. Choose from more than 40 original full-frame Sony lenses to unleash your creativity. Lenses specially designed for Sony cameras make it easy to take top quality shots.

Extremely fast with outstanding image quality, the Sigma 50mm f/1.4 DG DN Art Sony E-mount is handy without compromising on build quality or optical performance. Designed specifically for full-frame mirrorless cameras, it's a versatile Lens that shines especially in portrait and street photography!

Strong autofocus performance

Thanks to the "HLA" linear motor (High-response Linear Actuator), the autofocus of the Sigma 50mm f/1.4 DG DN Art is extremely fast, precise and quiet. As a result, the Lens always delivers brilliant results even in demanding assignments, such as low-light conditions or fast-moving subjects. Shooting portraits in particular is easier and more efficient than ever thanks to automatic eye detection and high AF tracking performance!

Clear and high-contrast images

In addition to 14 elements (including 3 aspherical lenses [ASP] and 1 SLD glass element) in 11 groups, the Sigma 50mm f/1.4 DG DN Art Sony E-mount is also equipped with Sigma's Super Multi-Layer Coating (SML) and Nano Porous Coating (NPC), which reduce ghosting and chromatic aberrations to a minimum. As a result, all your photos will be crisp and contrasty from the center of the frame to the edges.

Beautiful bokeh

There are 11 aperture blades built into this standard lens, creating a natural, soft bokeh. The aperture can be controlled via the aperture ring, which also includes an aperture ring lock switch and an aperture ring click switch.

Ergonomics and weight of the standard zoom

At just under 11cm in length and 670g in weight, the Sigma 50mm f/1.4 Sony E-mount feels comfortable in the hand and is well balanced when combined with camera body.

Durable, weather-resistant and feature-rich

In addition to dust and splash protection, as well as a water- and oil-repellent coating on the front lens, the Sigma 50mm f/1.4 DG DN Art is equipped with many other features. Among them are a wide, rubberized focus ring, the aperture ring mentioned earlier, an associated click switch that can be used to turn the click on and off when selecting the aperture, and a lock switch that can be used to lock the selected aperture. There is also a configurable AFL button. As you would expect from Sigma, this Lens also features a brass bayonet. Thus, the Lens is extremely robust and becomes a long-lasting companion, with which you can fully concentrate on photography even in difficult conditions!

What is behind the name?

Art

The Art product line stands for sophisticated optical performance and high expressiveness, and is suitable for special artistic expression.
The lenses in this product line have been specially developed for users who value a creative, dramatic result more than compactness and versatility.
With amazing imaging performance that meets the highest standards, these lenses are not only suitable for landscapes, portraits, still lifes, close-ups or even snapshots, but are also excellent for the kind of photography that awakens the artist in you.

DG

DG Lenses - SIGMA's DG lenses are designed for demanding use on digital cameras with sensors up to 24x36mm (colloquially known as full-frame). By using state-of-the-art coating processes, ghosting caused by reflections on the sensor surface is successfully eliminated, while at the same time achieving balanced colors and superior optical performance.
Since these Lenses also illuminate the analog film format 24x36mm, their use is also possible on some suitable analog cameras, although we ask you to consult us on a case-by-case basis.

DN

DN Lenses - High performance lenses designed exclusively for mirrorless interchangeable lens cameras. The latest technology in lens development ensures high optical performance, compact design and quiet autofocus. Superior telecentricity ensures sharp, high-resolution image quality across the entire image plane.

ASP

Normally, rays near the edge are refracted more toward the center when passing through a lens than rays near the axis. Therefore, images taken with an uncorrected system may become blurred toward the edge. Aspherical correction of an optical system now corrects numerous aberrations at once. Sharpness is achieved across the entire field of view, distortion is reduced to a minimum, and the Lens can be made smaller and lighter because of our advanced correction methods. Almost all of our Lenses are equipped with at least one aspherical lens element.