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Sony: The Choice for Travel - Foto KochPhoto: Paul Hüttemann
SONY: THE CHOICE FOR TRAVEL

Explore the world with Sony cameras & Lens

Travel time is calling - and Sony delivers the perfect equipment for the road.
Whether city trip, road trip or long-distance journey: With the Alpha cameras and the G and G-Master Lens, you can capture every adventure easily, sharply and in impressive quality.
Fastest autofocus, powerful image stabilization and robust construction ensure that you can concentrate fully on the moment.

On this page you will find curated travel setups, tips and product recommendations. From compact always-on to professional all-round kits.

Which camera and which Lens are right for my next trip?
How do I pack light - without compromising on quality?
How do I get the most out of my setup for photo & 4K video?
How do I tell real travel stories with my pictures?


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Benefit from our sets
Photo: Paul Hüttemann

Share your best travel tips and with a little luck win a Sony Alpha 7 C II with the 24-50mm f/2.8 G!

The following steps are necessary to take part in the competition:

1. Think of one or more tips for travel photography. - Your tip can relate to travel destinations, photo spots, camera settings, Sony cameras & Lens or travel photography in general.
2. Post your tip on Instagram as a post, reel or story. - Supplement it with a suitable picture or video (e.g. your photo result, a behind-the-scenes photo or video).
3. Tag @fotokochde, @sony.deutschland.at and use the hashtag #choicefortravel.

You could win a set consisting of 1x Sony Alpha 7 C II & 1x Sony SEL 24-50mm f/2.8 G worth €3,249.

  • Formulate your tips briefly & crisp, but in such a way that they are easy to understand.
  • Post one or more suitable pictures/videos, for example in a carousel post.
  • Use a photo result (e.g. your finished image from an insider tip photo spot) and supplement it with a making-of photo (e.g. taken at a wide angle with a cell phone so that the camera position can be recognized).
  • Examples of tips: "To avoid the crowds at popular photo spots, it's worth getting there early in the morning." or "The Sony 24-105mm f/4 is super handy when traveling: lightweight, flexible and ideal for a wide variety of subjects."

The winner will be announced on 01.10.2025 via our Instagram Story and by direct message (exclusively via our official Instagram account @fotokochde).

This competition is in no way connected to Instagram or Meta and is in no way sponsored, supported or organized by Instagram or Meta. All persons of legal age residing in Germany are eligible to participate. Foto Koch employees and their relatives are excluded from the competition. The competition ends on 30.09.2025, 23:59. Cash payment is not possible. The winner will be selected according to the above criteria and then notified. Further information about the organizer Foto Koch at www.fotokoch.mt/impressum

Photo: Paul Hüttemann

"Tips for travel photography" - That was our event!

On September 18, we had an unforgettable evening at RheinRiff Düsseldorf together with many photo fans. In a relaxed atmosphere, there was plenty of opportunity to exchange ideas and network, an exciting talk with Q&A from Paul Hüttemann and, of course, the chance to try out the latest Sony cameras and Lens directly on professional surfers.

Sound good? Then keep an eye out for our next events - maybe you'll be there next time too!
You can watch the livestream on our YouTube channel.

The right equipment for travel photography

Sony offers a wide range of different cameras in different price categories. However, there are two perfect models for travel photography:
The Alpha 7 IV and the Alpha 6400a.

The Alpha 7 IV is Sony's most popular camera and rightly so! Equipped with a 33 megapixel full-frame sensor, this hybrid camera strikes the perfect balance between high resolution and flexibility. The outstanding autofocus system with face detection and tracking allows full concentration on image composition. The camera is not only a sensible long-term investment for beginners, but is also popular with absolute professionals. There is also a more compact alternative in the form of its sibling, the Alpha 7C II. It even comes with AI autofocus and advanced image stabilization. You can find out more about the Alpha 7C II in our video review.

The Alpha 6400a is aimed at beginners and content creators who value speed and flexibility. With its 24.2 megapixel APS-C sensor, fast autofocus (0.02 seconds) and eye AF for people and animals, it delivers razor-sharp results in every situation. Thanks to 4K video with oversampling and the 180° flip display, it is also perfect for vlogging and social media content. Here too, Sony is offering the camera in a more compact form factor with the Alpha 7C R.

Both the a7IV and the a7R V are of course major investments. Of course, Sony also offers several options for smaller budgets. One of these is the APS-C camera ZV-E10, which comes with the versatile E-mount despite its small body.

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The most important thing: the right Lens

City trip, beach sun or mountain air: with Sony's G and G Master lenses you're ready for any travel scene.
High-quality optics, fast AF performance and reliable processing ensure razor-sharp results - day or night, photo or video.
Many Sony lenses also offer a manual aperture ring (with click/de-click), ideal for creative work on the go.

Why Sony G & GM Lens on the move?
- First-class image quality & high-contrast colors
- Compact design for light luggage
- Reliable in wind & weather
- Fast, precise autofocus

For travel photography, three Sony zooms stand out in particular. With each of these lenses, every trip is covered with confidence:
As an entry-level all-rounder, the FE 24-105mm f/4.0 G accompanies you from wide panorama to detail. With continuous light intensity and integrated image stabilization, it is a reliable all-rounder.

If you like it particularly light and versatile, the FE 20-70mm f/4 G delivers more image at 20 mm in the narrow labyrinth of alleyways, on the coast or on the summit - compact, travel-friendly and with consistent f/4 for photo and video.

For maximum quality, you can rely on the FE 24-70mm f/2.8 GM II: fast for atmospheric subjects in low light, with creamy bokeh, lightning-fast autofocus and a further weight-optimized design. The best of Sony in your hand luggage!

These three Sony G & G-Master Lens cover all the most important travel situations and bring you home safely with sharp, high-contrast results.
Pack lighter and tell bigger stories!

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MSRP* 1.599,-
1.188,50 1.238,50

Lenses for beginners

Of course, Sony also has suitable and extremely versatile Lens for smaller budgets.




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