Fujifilm X-T50 + XF 33mm f/1.4 R LM WR black

FUJIFILM X-T50: compact system camera with 40.2 megapixel sensor, 6.2K video and film simulation dial
FUJIFILM expands the X series with the FUJIFILM X-T50. The mirrorless system camera impresses with its outstanding image quality, its compact body and FUJIFILM's legendary color reproduction technology.

The X-T50 features a high-resolution 40.2 megapixel X-Trans CMOS 5 HR sensor, an X-Processor 5*1 and five-axis image stabilization with up to seven aperture stops*2. Despite these advanced features, it weighs only approx. 438 grams*3, making it one of the lightest models in the X series. In combination with the new FUJINON XF16-50mmF2.8-4.8R LM WR standard zoom lens, the camera is suitable for a wide range of different subjects.

High image quality
An advanced algorithm works in conjunction with the back-illuminated 40.2 megapixel X-Trans CMOS 5 HR sensor to ensure fast image processing with high detail sharpness and improved noise performance. The pixel structure has been optimized so that more light reaches the sensor and a standard sensitivity of ISO 125 is achieved, which was previously only available as an extended sensitivity.*4

The electronic shutter of the X-T50 allows ultra-short exposure times of up to 1/180,000 second, which enables very precise control of the exposure. Even on bright days, you can shoot with fast lenses at open aperture to achieve attractive focus effects.

The X-T50's autofocus system offers object-oriented subject recognition based on artificial intelligence. The algorithm developed using deep learning technology not only recognizes and tracks people's faces and eyes, but also reliably keeps animals, birds, cars, motorcycles, bicycles, planes, trains, insects and drones*5 in focus.

The X-T50 has 20 film simulations, including "REALA ACE" for natural colour reproduction and high-contrast tonality. This means that numerous picture styles are available, which can be selected to suit the respective scene, similar to analogue films.

The camera also offers a digital teleconverter*6, which uses the high resolution of the 40.2 megapixel sensor to enlarge the subject by 1.4 or 2.0 times at the touch of a button.

Advanced shooting functions
The internal five-axis image stabilizer allows exposure times of up to seven f-stops longer. Even in very low light, for example in the evening or at night, you can take sharp pictures freehand.

Videos can be recorded with the X-T50 in 6.2K quality at 30 frames per second. The tracking AF follows dynamic objects during movie recording and reliably keeps them in focus.

In AUTO mode, the camera automatically recognizes the subject and automatically selects the optimum shooting settings. Moving objects remain in focus without the photographer's intervention, making it easier to take photos and movies. The mode can be activated at any time using a selection switch on the top of the camera housing.

Modern product design
The design of the camera housing has been further developed and optimized in several ways. Rounded edges and a redesigned handle ensure comfortable and uncomplicated handling.

The film simulation dial on the top of the camera is a new feature. This can be used to intuitively switch between the different film simulation modes depending on the subject or scene, both when taking photos and when filming.

The camera has a built-in flash unit. The brightness of the flash automatically adjusts to the respective subject. Dark scenes or backlit portraits are optimally illuminated.

The folding LCD monitor with 1.84 million pixels offers a precise preview and makes it easier to take photos from unusual angles. The shape of the handgrip and the arrangement of the rear controls have been redesigned to make shooting and filming even more comfortable.

*1 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
*2 Measured according to CIPA standard, pitch/yaw direction, with FUJINON XF35mmF1.4 R Lens.
*3 Weight including battery and memory card.
*4 Compared to the predecessor model FUJIFILM X-T30 II
*5 Use the "Bird" setting to detect insects and the "Airplane" setting to detect drones.
*6 The digital teleconverter is not available or selectable in all shooting modes.

The new 33mm fixed focal length (equivalent to 50mm KB) can be used in a variety of ways.
The high F1.4 speed offers additional flexibility in difficult lighting conditions and also enables shots with an exceptionally beautiful bokeh.

A fast and pinpoint autofocus ensures reliable focusing in both photo and video shooting.
The XF33mm F1.4 R LM WR is very much in the tradition of the X series, which not only impresses with its excellent image quality, but also with its handy design. The compact and robustly built Lens has a splash and dust-proof Body. It weighs only about 360 grams and is 73.5 mm long with a filter diameter of 58 mm.

Brilliant image quality
The optical construction of the XF33mm F1.4 R LM WR comprises 15 elements in ten groups. Two aspherical lenses and three ED lenses effectively minimize chromatic and spherical aberrations. Even at F1.4 open aperture, consistently high resolving power is achieved across the entire image area, regardless of the shooting distance.

Two ED lenses and one aspherical lens placed in the focus group in the front part of the Lens prevent unwanted deviations in imaging performance at different shooting distances. This ensures superior image quality from the shortest setting distance to "infinity" (∞).

Universal Standard Focal Length
The XF33mm F1.4 R LM WR offers the popular standard focal length of 50mm (KB equivalent). This focal length is closest to the usual viewing impression, as the size ratios of objects at different distances correspond to natural perception. The Lens is therefore suitable for a wide range of shooting situations, from portraits and reportage to landscape photography.

The standard focal length stands for a conscious concentration on the essence of photography. It frees the photographer from unnecessary options and, with a more careful composition of the image, supports its effect, which is enhanced by the skillful choice of perspective and subject framing. These compositional possibilities are further enhanced by the short close-up distance of the Lens. The shortest focusing distance is only 30 cm. This corresponds to a maximum magnification of 0.15 times.

Fast, precise and silent autofocus
The new XF33mm F1.4 R LM WR features internal focusing, in which the lightweight focus group is precisely and silently moved to the desired position by a linear motor. Autofocus quickly focuses on the subject in up to 0.04 seconds*, so the exposure is always made at the decisive moment.

When shooting moving subjects in AF-C mode, the focus remains stable on the main subject. This guarantees sharp images even in dynamic situations. Regardless of the shooting distance, the imaging performance of the Lens remains constantly high from the shortest setting distance to "infinity" (∞). Focus breathing is so low that the Lens is also suitable for demanding moving images.

Manual focusing made easy
The setting accuracy of the focus ring has been improved, making manual focusing easier at shallow depth of field. An optimized gear ratio ensures that the focus is adjusted absolutely smoothly even with the least amount of force. The focus ring also features revised knurling, the grooves of which are now easier to clean.

Compact, lightweight, and durable body
Weighing just 360 grams, measuring just 73.5 mm in length, and with a filter size of 58 mm, the XF33mmF1.4 R LM WR is exceedingly handy. The slim and stylish design was achieved by a focus group with a small lens diameter and a space-saving arrangement of the AF linear motor.

The robust Lens is sealed against moisture and dust at eleven points and can be used without restriction down to minus 10 degrees Celsius. This means that photographs can be taken even in wind, rain and freezing cold.

The aperture ring can be secured using an automatic locking mechanism (A Position Lock) to prevent accidental adjustment of the shooting parameters.