Sony Alpha 7 IV (ILCE-7M4) Body + Sigma AF 85mm f/1.4 DG DN ART

New standards for full-frame cameras
With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at hand to realize their ideas with the α 7M IV and its first-class real-time autofocus for photo and video recording.

Unique image quality
The back-illuminated 33 megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity and highly accurate color reproduction, together with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light. In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to the 4:2:2 color sampling and 10-bit color depth inherent to this format, even the finest gradations are reproduced naturally and realistically.
The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress type A memory cards. This means that even high read and write speeds are possible without any problems.

Improved selection and editing
The Sony 7 IV offers ten unique in-camera presets for photos, videos and live streams. This allows you to create your own individual image looks in the camera and share your pictures with the world quickly and easily without any time-consuming post-processing.
The optionally adjustable Soft Skin effect ensures a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

A new take on autofocus
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (people, animals and birds) thanks to the latest real-time tracking technology and keeps them reliably in focus. Even with fast and unpredictable movements. Real-time tracking can be easily applied to any subject in the frame by touch and can be activated in addition to eye autofocus when detecting eyes.
Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or user-defined subject tracking sensitivity, offer new, creative possibilities in video design.
The powerful memory buffer allows up to 800 images at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions and thus ensures a clean change between auto and manual focus.

Intuitive operation
With a fast and sharp Quad VGA OLED electronic viewfinder with 3.69 million pixels, a new, tilting 3-inch touchscreen and an integrated 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.
The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rotary dial on the back can be individually assigned to suit your needs. A special mode dial for allows quick and easy switching between photo/video/slow-motion and time-lapse recording.

High-quality video recording
Record videos in impressive 4K quality at up to 60p, with full pixel resolution and without pixel binning. Sophisticated filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling and produce cinema-quality images with the S-CINETONE/S-LOG 3 image profiles without much post-production work.
The α 7 IV also offers unique video tools such as a digital focus map and innovative breathing compensation, which are only available for Sony E-Mount Lenses. Thanks to the heat dissipation structure, video recordings over a long period of time are no problem.

Shake-free images
The integrated 5-axis optical image stabilization (IBIS) ensures shake-free images. Active mode provides reliable support for hand-held video recordings and compensates for camera shake. Shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, you can stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly and share them with the whole world.

More power for high-quality shots
In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB connection and mains adapter. For even longer shooting times, the camera can be connected to a charger or mobile battery via the USB-C port.

Cutting-edge technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel Lenses and camera development. Choose from more than 40 original full-frame Sony lenses to unleash your creativity. Lenses specially designed for Sony cameras make it easy to take top quality shots.

A new chapter in the Art product line in the age of mirrorless cameras.
Fast light, unparalleled optical performance, compact and lightweight, and high-speed AF ─ it's all in the palm of your hand.

The 85mm F1.4 DG DN | Art combines the fine and precise imaging performance that is essential for portraits with impressive bokeh that is only achieved by lenses with F1.4 speed. The design of the 85mm F1.4 DG DN | Art impresses with its light weight and compact body, defying the usual conventions. The performance level and functionality of this Lens are a bank for successful portraits, which will convince amateur and professional photographers alike.

The light telephoto focal length of 85mm and the impressive F1.4 bokeh ensure a sharp, clearly cropped subject against a velvety background, just as is important for a successful portrait image. In addition, the fast and reliable AF supports the photographer in his work. The compact body is packed with features, dust and splash resistant, and of excellent build quality.

SIGMA's 85mm F1.4 DG DN | Art can be seen as the new "ultimate portrait lens" for the age of mirrorless cameras. SIGMA ensures an everyday life full of new possibilities with this 85mm F1.4 Lens.

1.
Record-breaking performance worthy of the name 85mm F1.4 | Art
85mm F1.4 is basically synonymous with a portrait lens. With the Art product line, SIGMA is committed to the highest possible optical performance. To achieve this, SIGMA harnesses the latest optical design technologies as well as the production technologies of the Aizu plant, SIGMA's sole manufacturing base, to develop these Lenses. The result is an absolutely detailed image that is essential for portrait photography and will satisfy amateurs and professionals alike.

The 85mm F1.4 DG DN | Art is equipped with the latest high refractive index glass, which, in addition to a whopping five SLD (Special Low Dispersion) glass elements and an aspherical lens, ensures complete correction of aberrations that cannot be eliminated by the camera's correction function. Special emphasis has been placed on the correction of longitudinal chromatic aberration, so photographers will be delighted with sharp images without color fringing - even at F1.4. The high resolution from center to edges ensures sharpness in the focus area, the F1.4 aperture for an impressive bokeh, which in sum brings out the subject impressively.

Multiple runs of ray tracing simulations as well as repeated practical tests lead to the conclusion that the 85mm F1.4 DG DN | Art efficiently minimizes ghosting and delivers clear, sharp images even in backlit conditions. For realizing their artistic visions, photographers can already create shots with an aperture of F1.4 without having to worry about image quality. They can therefore concentrate entirely on operating the camera. The new Lens undoubtedly delivers high-level optical performance and lives up to its 85mm F1.4 Art designation.

2.
Lightweight and compact - F1.4 in a new dimension
The 85mm F1.4 DG DN | Art was developed exclusively for mirrorless cameras and weighs just 625g with a filter diameter of 77mm and a body length of 96.1mm. It features a large lens diameter and excellent optical performance.
Yet it has a lightweight and compact body - a combination that has long been difficult to achieve.

The AF system uses a stepper motor optimized for both phase AF and contrast AF. Not only does this smoothly achieve shooting via face/eye detection AF, it also makes the lens body narrower because a focusing lens that matches a stepper motor can be made smaller.

In addition, by making optimal use of the camera's in-camera aberration correction functions, SIGMA was able to focus on correcting aberrations that can be eliminated solely by the optical system, making the Lens even smaller. Thanks to this lightweight and compact body, photographers can use the fast 85mm F1.4 Lens in everyday situations such as snapshots. The 85mm F1.4 DG DN | Art virtually invites photographers to shoot in a highly unconventional way.

3.
A wide range of functions and excellent build quality
Despite its small size, this compact Lens has extensive features that will delight both the ambitious amateur photographer and the professional photographer. The 85mm F1.4 DG DN | Art features the new aperture ring lock switch. This prevents unintentional operation of the aperture ring during shooting. The focus mode switch on the lens body and the AFL button*, to which selected functions can be assigned on the camera side, also support the photographer during shooting.

In addition to dust and splash protection, this Lens uses high-quality materials such as aluminum and TSC (Thermally-Stable-Composite) at predestined points, so that a performance level worthy of the Art product line is achieved. In addition to the durability of the body, the focus was also on the feel and operation, such as the smooth movements of each ring and switch. The 85mm F1.4 DG DN | Art ensures smooth shooting in any situation.

*Limited to cameras compatible with it. Functions also depend on the camera.